The vision for High Five Cross Media Content For Kids was to create cross-media quality content for Nordic children. The primary media were film and/or television, but the supported projects were also required to develop content for other platforms (games, mobile phones, iPads, online, etc.).
High Five Kids was launched during BUFF:ff and the Nordic Game Conference in 2010. The application deadline was 6 September. The Fund received 38 applications, testifying to the relevance of the initiative’s content and timing. A Nordic editorial group reviewed the applications and seven projects were selected, ranging widely in terms of content, genres and form as well as in terms of target groups, platforms and country of production.