“This is a very logical and effective way of developing international format sales - two strong Nordic broadcasters strengthening the Nordic format cluster together. This gives also international format buyer an easy access into a wider selection of great Nordic formats“, says Head of Sales, Jukka Kaivola from Yle Sales.
“We are very pleased to enter into this partnership with Yle, says Anders Kjærsgaard, Managing Director DR Sales. “It is a logical continuation of our long and good cooperation and also strengthens DR Sales’ position as a powerful one-stop shop for Scandinavian rights. Furthermore, this new collaboration adds momentum to our latest business venture, non-scripted formats.”
Format sales manager Louise Juel Severin from DR Sales will present two new formats from Yle:
- the life style format Cinderella Story based on true stories and real feelings,
- the family entertainment format Pimp my School Photo, that brings the fun to school pictures.
The successful multimedia format Love Milla which had over 10 million views in Finland and was made into a feature film, has also been added to DR Sales’ new Finnish format line up.
In the Drama strand, DR Sales comes to MIPCOM with the following new series:
- Follow the Money created by Borgen co-writer Jeppe Gjervig Gram for DR Drama. The series has already been pre-sold to a few territories including BBCFour for the UK. It will air on DR1 in February 2016.
- Broke produced by DR TV
- The Legacy Season 3 to be pre-sold by Sales & Marketing Director at DR Sales Helene Aurø,
- Norskov currently airing on TV2.
Yle Sales is bringing the new drama series The Red Couple (3x58’) produced by Yle Drama.
The series tells the story of the Finnish communist couple Hertta Kuusinen and Yrjö Leino, who changed Finnish politics forever. Their love story is marked by passion, devotion and betrayal. They start as underground political activists and end as ministers in the government. The series will air on Yle in November.