Marketing And Dubbing Of Kids Movies Hot Topics At Financing Forum For Kids

Germany in particular is coming in force with the largest number of projects (5), on par with Sweden, and nations as varied as Croatia, Malta and Armenia are in attendance. “Unlike five years ago, we have many more projects from different parts of the world. Each pitching sessions is followed up with discussions about creativity, target group, aesthetics, how to reach kids etc. Being able to compare with other nations is both enriching and rewarding,” said Annette Brejner who head the event.

To tackle the question of success and distribution of foreign language films, key experts from Germany (20th Century Fox Germany, Heine/Lenz/Zizka projekte) and Sweden (SFI, Non Stop Entertainment) will provide examples of successful campaigns and branding of children’s films made in Europe, and the practice of dubbing and subtitling will be debated. “Kids movies often have difficulty crossing borders because of language barriers. The grey area is who is paying for that? Distributors used to cover the costs. Nowadays boundaries are blurred,” stresses Brejner.

Another highlight is the second part of the RealYoung Training Lab focusing on innovative documentary films for kids. Five European projects have been selected for the Development Workshop in Malmö. Those are Bor & Bestla-The Arctic Camels (Norway), Children’s Parliament (Germany), Double Up! (Denmark), The Expedition (Denmark) and The Man that Looked Beyond the Horizon (The Netherlands). 

“We are so pleased with the huge interest RealYoung has attracted,” notes Brejner. “All projects selected are outstanding with their ideas and their potential for development into innovative new formats”.

The Financing Forum for Kids Content and RealYoung initiative were both supported by Nordisk Film & TV Fond.

For details of the programme, check: http://www.thefinancingforum.com/programme