The familiar name NonStop Sales - one of the Nordic region's most established sales companies - will cease to exist by the end of March.

Parent company Turner Broadcasting System's (TBS) spokesperson Lidija Ilic said the US group's decision is linked to the sales company's under-performance and not to the overall restructuring and cutbacks undergoing in TBS' international branches.

NonStop Sales was founded in 2000 by the Millennium Media Group (MMG) which sold its film and television activities to the Time-Warner subsidiary TBS in 2010. MMG's channels (including Star!, Silver HD, TV7 and Showtime) and theatrical distribution arm NonStop Entertainment are unaffected by TBS's Nordic operations' re-structuring.

MMG co-founder Ignas Scheynius who had left the company at the end of 2012, while his long-time partner and MMG co-founder CG Anderson continues as MD for Turner Broadcasting Nordic & Baltics.

Staff members at NonStop Sales affected by the company's shut down includes Sales Director Michael Werner. "I've been very happy to have brought a variety of Nordic -and non-Nordic- quality and commercial films to the international market such as Morten Tyldum's Buddy, Kjell Sundvall's The Threat, Lisa Ohlin's Simon and the Oaks, the kids animation film Moomins and the Comet Chase as well as Swedish classics such as Alf Sjöberg's Miss Julie and Ingmar Bergman's It Rains on Our love. However the market is changing for arthouse films so I fully understand TBS's decision. Saying this I am looking forward to the new opportunities of the media landscape" said Werner.

NonStop Sales' catalogue of over 500 titles will now revert to the films' right owners.