Projects by Juho Kuosmanen, Daniel Dencik, Ása Helga Hjörleifsdóttir will benefit from marketing and distribution tutoring at Helsinki’s upcoming residential workshop.
The second Nordic Distribution Boost organised by Nordisk Film & TV Fond will unspool April 02-04, 2019.
The Fund’s CEO Petri Kemppinen said: “I am pleased to say that the gender balance is well reflected in this year’s projects that aim to reach also non-local audiences in Nordics. The search of identity seems to be a key theme in many projects, and we are happy to have distributors of all scales involved.”
Producers/distributors for each project will be able to improve their marketing skills and audience reach in the neighbouring Nordic countries through mentoring sessions with creative producer/scriptwriter Valeria Richter, Nordic communication specialist Freddy Neumann, and UK-based marketing expert John Durie. The latter will also do a presentation on how to position a film in the marketplace, with an emphasis on creating effective marketing materials.
Norway’s Øistein Refseth of Mer Film Distribusjon who will attend Nordic Distribution Boost for the second time, said last year’s inaugural training scheme was “very useful and inspiring”. “For us at Mer Film, it was the first time we experienced a workshop that brought distributors and producers together for an intense two day focus on one project. It helped us develop a better understanding of our project by being challenged by experts and discussing it with the other participating teams.”
A Nordic case study - soon to be announced - will be presented to shed a light on best marketing and distribution practices. A dozen Nordic distributors and market executives from Göteborg, Haugesund and Helsinki are expected at Nordisk Film & TV Fond’s distribution training scheme.
This year’s projects are the following: