Younger - Older Norwegians Go More Often To Movies

A new analysis of trends in cinema-going-habits published by TNS Gallup for the Norwegian Cinema Association Film & Kino reveals that younger and elder Norwegians go more often to the cinemas than a decade ago.

Following a fall in admissions among the younger audience at the beginning of the 2000s, cinema attendance in Norway stabilised at an average 2.7 visit per capita in 2009 (compared to 2.6 in Denmark). Youngsters aged between 15 to 19 are the keenest to go to the cinema with 4.9 visits last year, against 1.7 for Norwegians over 60.

Over the last decade, a larger share of the Norwegian population has been going to the cinemas, a level that peaked at 71% in 2009. The level reached 95% among the 15-19 age group last year, and 50% among the 60+. "It's a myth that cinema going is only for youngsters," said Birgitte Langballe from Film & Kino. "Statistics over the last decade show that elder people tend more and more to keep their cinema-going habits through-out their life or brush them up when they become much older."

According to the research, the increase in cinema-going habits since the early 2000s in partly due to the wider choice of films and high number of event movies, popular among the younger generation for whom catching a movie is a social activity.